Ardenwood University Theatre & Dance · Program report

Kinesis

Since publication During run

Overview

535 total views*

▲ +16% vs previous program

▲ +7% vs your average

380 unique viewers

▲ +5% vs previous program

▼ -5% vs your average

4m 18s average engagement

▲ +14% vs previous program

▲ +13% vs your average

72% average scroll

▲ +4 pts vs previous program

▲ +5 pts vs your average

7 PDF downloads

flat vs previous program

flat vs your average

* Total views breaks down as 520 tracked in detail plus 15 from the EU, EEA, and UK, which we count toward total views but don’t track in detail following regional laws. Therefore, every other number on this report excludes those views.

Insights

+56%

more daily views in the second half of the run

126

average weekend views, vs 78 midweek

4m 18s

average time in the program

456

views during the run

81%

of sessions were returning viewers

7pm

when views peaked

46%

of arrivals came from Lobby QR code

380

unique viewers

of sponsor links were clicked

72%

of viewers reached the About section

72%

of the program reached on average

81%

of views were on Mobile

cities across 3 countries

150

views on Dec 7, the busiest day

114

views per performance

78–150

daily view range across 4 performances

What to consider

Weekend performances drew more than midweek. Worth future consideration for scheduling and capacity.
Views concentrated during the run. There may be room to promote more before opening.
Views grew across the run, which often signals word of mouth promotion. Longer runs for future productions might be worth considering.
A notable share of viewers returned to view it more than once. This could indicate this program has repeat value worth promoting.
Views came from a wide geographic spread. Sharing with alumni and networks is always a smart long-term strategy to maintain interest and seed support.
Sponsor links are getting clicks. Share these numbers with sponsors at renewal.

Views over time

Total views

535

During the run

456

Before opening

Evergreen*

116

130

Dec 1

Dec 2

Dec 3

Dec 4

Dec 5

Dec 6

Dec 7

Dec 8

Dec 9

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Dec 19

Dec 20

Unique: distinct viewers who opened the program that day

Repeat: additional opens by viewers who had already seen it

* Evergreen counts views after the closing date. Before, during, and evergreen need an opening and closing date set.

Viewing times

Each ridge is one day, earliest at the top. Left to right is time of day, so a taller peak means more people opened the program around then. Times shown are approximate.

Section reach

About72%

Choreographer's note63%

Program51%

Production30%

Accessibility21%

Acknowledgements15%

Land acknowledgement11%

Share of unique viewers who reached the section (at least 2 seconds in view).

Audience

First-time · 19%: first time viewing any of your programs

Returning · 81%: has viewed at least one of your other programs before

Returned to this program

Came back in a later session

108 (28%)

Within 24 hours

1 to 7 days

1 to 4 weeks

Over a month

Engagement

Max scroll depth

100%

Median session

3m 42s

Peak day

Friday · 133 views

Peak hour

7pm · 300 views

Session length

Under 30 seconds (skim)

44 (8%)

30 seconds to 2 minutes

94 (18%)

2 to 5 minutes

222 (43%)

5 minutes or more (deep)

160 (31%)

Credits

By category

Cast · 77%

Creative · 21%

Crew · 1%

Claim rate

5 of 75 (7%)