Ardenwood University Theatre & Dance · Program report

Kinesis

Since publication During run

Overview

462 total views*

flat vs previous program

▼ -8% vs your average

331 unique viewers

▼ -9% vs previous program

▼ -18% vs your average

4m 20s average engagement

▲ +15% vs previous program

▲ +13% vs your average

71% average scroll

▲ +3 pts vs previous program

▲ +4 pts vs your average

2 PDF downloads

▼ -71% vs previous program

▼ -71% vs your average

* Total views breaks down as 456 tracked in detail plus 6 from the EU, EEA, and UK, which we count toward total views but don’t track in detail following regional laws. Therefore, every other number on this report excludes those views.

Insights

+56%

more daily views in the second half of the run

126

average weekend views, vs 78 midweek

4m 20s

average time in the program

81%

of sessions were returning viewers

7pm

when views peaked

53%

of arrivals came from Lobby QR code

331

unique viewers

of sponsor links were clicked

83%

of viewers reached the About section

71%

of the program reached on average

79%

of views were on Mobile

cities across 3 countries

150

views on Dec 7, the busiest day

114

views per performance

78–150

daily view range across 4 performances

What to consider

Weekend performances drew more than midweek. Worth future consideration for scheduling and capacity.
Views grew across the run, which often signals word of mouth promotion. Longer runs for future productions might be worth considering.
Most arrivals came from Lobby QR code. One promotion strategy could be to lean into that while continuing to build your other touchpoints.
A notable share of viewers returned to view it more than once. This could indicate this program has repeat value worth promoting.
Views came from a wide geographic spread. Sharing with alumni and networks is always a smart long-term strategy to maintain interest and seed support.
Sponsor links are getting clicks. Share these numbers with sponsors at renewal.

Views over time

Total views

462

During the run

456

Before opening

Evergreen*

116

130

Dec 3

Dec 4

Dec 5

Dec 6

Dec 7

Unique: distinct viewers who opened the program that day

Repeat: additional opens by viewers who had already seen it

* Evergreen counts views after the closing date. Before, during, and evergreen need an opening and closing date set.

Views across the run

Each ridge is one day of the run, earliest at the top. Left to right is time of day, so a taller peak means more people opened the program around then. Times shown are approximate.

Section reach

About83%

Choreographer's note74%

Program60%

Production35%

Accessibility23%

Acknowledgements17%

Land acknowledgement11%

Share of unique viewers who reached the section (at least 2 seconds in view).

Audience

First-time · 19%: first time viewing any of your programs

Returning · 81%: has viewed at least one of your other programs before

Returned to this program

Came back in a later session

87 (26%)

Within 24 hours

1 to 7 days

1 to 4 weeks

Over a month

Engagement

Max scroll depth

100%

Median session

3m 43s

Peak day

Friday · 130 views

Peak hour

7pm · 298 views

Session length

Under 30 seconds (skim)

39 (9%)

30 seconds to 2 minutes

80 (18%)

2 to 5 minutes

195 (43%)

5 minutes or more (deep)

142 (31%)

Credits

By category

Cast · 77%

Creative · 21%

Crew · 1%

Claim rate

5 of 75 (7%)